Touchpoint supports all of them. Flexibility is a leading benefit of outsourcing. However, flexibility as an abstract concept does not help your healthcare commercialization effort, nor does it shift your bottom line.
When building a healthcare commercialization solution, flexibility takes many forms.
To be useful, the concept of flexibility
must be reflected in all aspects of the commercialization solution, like the choice of messaging channel(s), identification of prescriber targets, timing and duration of the effort, and the nearly inevitable adjustments in response to changing market conditions.
Touchpoint delivers flexibility
in every aspect of commercialization, each with a unique business benefit to our customers. Touchpoint is flexible in the variety of healthcare commercialization services we offer. While a traditional contract sales organization (CSO) typically focuses its offerings on field sales teams and maybe some service representatives.
Touchpoint offers a vast array of connection points:
- If you prefer face-to-face selling, we provide not only field-based sales representatives, but also customer service representatives and managed markets representatives
- We have a full complement of clinical teams, including medical science liaisons and clinical educators
- Our pharma-only healthcare contact center can access tens of thousands of no-see physicians and deliver your brand message
- Our back-office infrastructure allows you to hire the resources you need to augment your own infrastructure or to outsource the entire process
We’re also flexible
in the way we custom build healthcare commercialization solutions to meet each client’s unique needs. For example, a client might need a healthcare contact center solution during launch, and discontinue it after 6 months, or maybe there is a seasonal need where a contact center solution makes sense in fall and winter, but not in spring and summer.
A pharmaceutical company might also decide
they want some additional promotion to combat a new market entry. Touchpoint’s offerings are flexible in terms of engagement length and can make our teams available for the span of a few months or many years.
Finally, our solutions are flexible in terms of response time.
If a client needs all top-decile healthcare providers flagged in the customer relationship management system within 48 hours, we do it within 48 hours. We are not limited by access to back-office infrastructure or subject to the prioritization with other internal brands.
