White papers

Clinical Communications Programs with Healthcare Professionals and Patients: A Multichannel Approach

The life sciences industry is continuing to expand the clinical communications function. Despite industry‐wide restructuring and ongoing budget consolidation, in 2011 many companies anticipated an increase in medical affairs funding. This best practices whitepaper explores the market forces driving the expansion of clinical communications programs, common tasks and roles, guidelines for avoiding legal and regulatory pitfalls and more.

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Implementing a Medical Science Liaison Team

Life sciences companies are increasingly turning to MSLs to enhance the full exchange of scientific information between the company and the global medical science community. Today’s MSLs are peer‐to‐peer communicators who contribute to improved patient outcomes. Download the whitepaper to learn about the critical success factors for implementing a Medical Science Liaison Team.

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Implementing a Clinical Health Education Program: Regulatory and Legal Considerations

This whitepaper is a resource of frequently asked questions to guide you through regulatory and legal considerations when implementing a clinical health education program.

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Implementing a Life Sciences Sales Force: A Process and Tactical Blueprint

This whitepaper provides an in-depth guide to the process of establishing a life sciences sales force, including The Basics Checklist, Metrics and Incentive Compensation, Recruiting & HR, Training, SFA, Sampling Administration, and more.

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Field-Alternative Channels: Enhancing the Message Delivery Mix

The US biopharmaceutical industry is formidable, however, biopharma now faces a host of significant challenges from reduced R&D productivity, intense payer-driven cost pressures and acute branded and generic competition to increasing public scrutiny. Superimposed on these executive-suite
difficulties is a separate but related set of marketing-specific challenges driving unprecedented biopharma sales and
marketing upheaval.

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10 Steps in Evaluating a Life Sciences Contact Center

Selecting the right multichannel partner for your life sciences contact center program is no simple task. How do you identify qualified suppliers? What criteria should you use to make your final selection? Based on 15 years’ experience as a life sciences contact center, we’ve identified 10 key steps in evaluating contact centers in order to select the one that best suits your needs.

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What Physicians Want! A Survey by
Publicis Touchpoint Solutions and Sermo

Physicians increasingly want biopharma companies to use a combination of communication channels to deliver the best value for their practices, including higher-quality field sales representatives and a variety of nontraditional representatives. The survey updates a previous one performed by Publicis and Sermo in 2008 to determine how well the biopharma industry is fulfilling its value proposition to physicians. The survey also examines physicians’ attitudes toward emerging digital and social media.

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