True Integration

While many companies may talk about integration, we’ve actually done it. We’ve built our entire organization around one central leadership team, one client-focused strategic vision, and one P&L. This yields greater efficiencies, adaptability, and value for our clients.

One Central Leadership Team: We don’t have silos. All our senior management staff have company-wide responsibility and accountability. They work together to create the best possible solution for each client.

Management Bios

One Client-focused Strategic Vision: Rather than build a company around what we want to sell, we built Publicis Touchpoint Solutions around what you—the client—need. If you need one or two stand-alone solutions, we can do that. If you need a sophisticated multichannel message delivery mix that responds to customer response and ROI, we can do that, too. Either way, we work with you to design your optimal message delivery mix.

One P&L: How can a shared P&L make a difference in the way we serve you? Lots of ways:

• Integrated approach:  We know it’s not about just one channel, but about the entire message delivery mix. Our integrated structure allows us to avoid a “channel-myopic view.”
• Client-focused financial interest: Our focus is on what’s best for our client’s business, not ours. We aren’t incentivized to sell the “one offering in our bag,” but rather to do what’s best for your brand.
• Strategic pricing:  Our integrated financial structure allows us to strategically price multichannel message delivery solutions