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ART__0014_Article_2015-08_PV_PharmaVOICE100

2015 PharmaVoice 100: Michelle Keefe — Leading with Purpose and Sincerity

Publicis Touchpoint Solutions President & CEO Michelle Keefe has been honored in the 2015 PharmaVoice 100. Michelle’s goal is to continue driving double-digit business growth and innovating Touchpoint’s offerings while exceeding clients’ expectations. Jul/Aug 2015, PharmaVoice.

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ART__0016_Article_2015-05_PM360-ELITE_M-Keefe

2015 PM360 ELITE: Michelle Keefe — Lifting Companies to New Levels

Named President & CEO of Publicis Touchpoint Solutions in January 2015, during her previous role as COO, Michelle Keefe played an integral role in leading the company to sustained double-digit growth. As a result, she was recognized as a PM360 ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) representing the most influential people in the healthcare industry today. May 2015, PM360.

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ART__0015_Article_2015-04_PV_CEaaS

Celebrating Innovation – Publicis Touchpoint Provides Options for Smaller Companies

Smaller or emerging life-sciences companies, while not prepared for an in-house salesforce, may want some ownership of the sales team. Publicis Touchpoint Solutions’ Commercial Effectiveness as a Service (CEaaS) is an alternative for these smaller companies. April 2015, PharmaVoice.

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ART__0000_Article_2015-01_PV_WhereReps

Where Have ALL THE SALES REPS GONE?

The end of the pharmaceutical sales representative has been greatly exaggerated, but the role of sales representatives is changing in big ways. Touchpoint Solutions’ President and CEO Michelle Keefe is featured with other industry experts in the PharmaVoice article “Where Have ALL THE SALES REPS GONE?” by Robin Robinson.  Jan 2015, PharmaVoice.

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ART__0013_Article_2014-08_PV_PharmaVOICE100

2014 PharmaVoice 100: Rick Keefer — Commitment to Integrity; Michelle Keefe — Leading by Example

Year after year under the leadership of President & CEO Rick Keefer, Publicis Touchpoint Solutions has helped clients respond to and thrive in today’s new marketplace. Rick has been honored with the inaugural Red Jacket Award for those who have been recognized multiple times in the PharmaVoice 100. Michelle Keefe, COO of Publicis Touchpoint Solutions, believes it will become the norm to have every communication channel fully integrated and able to inform the channel, timing and message for each physician and strives to bring this approach to Touchpoint Solutions’ clients.  Jul/Aug 2014, PharmaVoice.

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ART__0000_ArticleBy_2013-08_PM360_Sales Force 2.0

Sales Force 2.0: Optimizing the Role of the Sales Force in Integrated Marketing

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ART__0007_Article_2013-08_PV_PharmaVOICE100_R-Keefer

2013 PharmaVoice 100: Rick Keefer — Leading by Example

With six consecutive years as a PharmaVoice 100 honoree, Rick Keefer, President & CEO, Publicis Touchpoint Solutions, has been called a visionary who has embraced a challenging marketplace with a positive attitude. With an ability to spot industry trends and plan strategically, he has positioned Touchpoint Solutions for the future while continuing to inspire those around him. Jul/Aug 2013, PharmaVoice.

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ART__0001_ArticleBy_2012-12_PM360_SilosNoMore_RKeefer_BL

PM360: Silos No More!

Digital technologies are changing the rules of successful marketing. Aligning and strengthening interaction between pharma sales, marketing teams and healthcare professionals can create a win-win-win for all in this changing environment. Learn more in this article by Rick Keefer, President & CEO, Publicis Touchpoint Solutions. Dec 2012, PM360.

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ART__0008_Article_2012-08_PV_PV100-RKeefer_BL

2012 PharmaVoice 100: Rick Keefer – Courageous Visionary

With five consecutive years as a PharmaVoice 100 honoree, Rick Keefer, President & CEO, Publicis Touchpoint Solutions, continues to inspire his team members, colleagues, peers and clients while maintaining a focus on the business and the industry as a whole — enabling Touchpoint Solutions to act proactively and strategically for its customers. Jul/Aug 2012, PharmaVoice.

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ART__0002_ArticleBy_2011_10_PM360_Touchpoint-Co-Of-The-Year_BL

PM360: Trailblazer Awards 2011 Supplier of the Year Winner

Rick Keefer and the Publicis Touchpoint Solutions leadership team carefully considered and mapped out how to be a truly client-centered supplier of integrated message delivery services to the life sciences industry. That dedication was recognized in the PM360 Trailblazer Awards for 2011 when Touchpoint Solutions won the Company of the Year-Supplier category. Read more about the story behind the award in this article. Oct 2011, PM360.

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ART__0010_Article_2010-11_PV_Publicis_Keefer_DigTools_BL

Pharma Voice: Digital Tools Open Physician Doors

Rick Keefer, President & CEO, Publicis Touchpoint Solutions talks about how digital tools and technologies are shaping new sales trends. Nov/Dec 2010, PharmaVoice.

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ART__0011_Article_2010-11_PV_Keefer_SalesForce_BL

Pharma Voice: Factors Impacting Sales Forces of Today and Tomorrow

Comments with Rick Keefer, President & CEO, Publicis Touchpoint Solutions; Nick Colucci, President & CEO of Publicis Healthcare Communications Group and other industry experts. Nov/Dec 2010, PharmaVoice.

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Pharma Voice: Reps of Tomorrow Will Need Both Science and CRM Skills

A panel of experts including Rick Keefer, President & CEO, Publicis Touchpoint Solutions discuss how to survive in the future, sales reps will need to have specialized skills and be service-oriented. Nov/Dec 2010, PharmaVoice.

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ART__0003_ArticleBy_2010-07_PM360_Crosschannel_BL_071110

PM 360: Achieving True Customer Centricity

This article authored by Rick Keefer, CEO, and Laura Marsh Lynner, COO, of Publicis Touchpoint Solutions discusses the need to move beyond undifferentiated multichannel marketing to a more productive cross-channel marketing. The approach is better suited to different customer needs and creates greater ROI than traditional models. July 2010, PM360.

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ART__0004_ArticleBy_2009-10_PM360_MSLsPharmasGrooveBack-RKeefer_BL_100009

How MSLs Can Help Get Biopharma’s Groove Back

This article, authored by Rick Keefer, President & CEO of Publicis Touchpoint Solutions, lays out 8 vital steps the industry can take to ensure that Medical Science Liaisons continue to be viewed as trusted members of the healthcare team. Oct 2009, PM360.

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ART__0005_ArticleBy_2008-09_PM360_CHEsinMix-RKeefer_BL_090008

PM360: The New Blended Sales Model: Are Clinical Health Educators in the Mix?

As the industry becomes increasingly more complex, biopharmaceutical companies are recognizing the need to deliver messages to a widening range of customers, including managed markets, patients, pharmacists, and of course, physicians. Read more in this guest commentator article by Rick Keefer, President & CEO of Publicis Touchpoint Solutions. Sep 2008, PM360.

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ART__0006_ArticleBy_2007-04_PE_NewBioPharmaRep-SDemorro_BL_040007

The Face of the New BioPharma Rep

With today’s sales force in flux, pharma is looking to a new sales elite. Take a look inside “tomorrow’s” sales force. 
Apr 2007, Pharmaceutical Executive.

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