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RESOURCES

Touchpoint is committed to sharing our leadership team’s experience and expertise through resources that take an in-depth look at industry issues and trends.

From white papers that explore relevant issues in healthcare to case studies that demonstrate real-world results, find these valuable resources along with thought-provoking articles and information sheets—all available for complementary download right here…

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Orphan Drug Success: Engaging Key Stakeholders to Deliver Positive Outcomes

Rare diseases afflict as many as 30 million Americans, nearly 10% of the US population. As midsize and large pharmaceutical companies began to realize the revenue potential of orphan drugs, they started to increase their investment in the market. That orphan drug marketplace continues to represent a significant opportunity for research-based biopharmaceutical firms. Learn more about the opportunities and challenges in marketing orphan drugs as well as the stakeholders involved with this free whitepaper from Publicis Touchpoint Solutions.

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Orchestrated Customer Engagement

The next generation of sales, marketing and technology beyond multichannel marketing and omnichannel marketing is Orchestrated Customer Engagement (OCE) and its goal is to improve the relationship between Life Sciences companies and their customers, increase efficiencies across all channels of communication and boost ROI. Read more in this IMS Health white paper featuring several industry thought leaders, including Mark J. Stevens, SVP Strategy & Commercial Effectiveness at Publicis Touchpoint Solutions. Used with permission.

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ART__0014_Article_2015-08_PV_PharmaVOICE100

2015 PharmaVoice 100: Michelle Keefe — Leading with Purpose and Sincerity

Publicis Touchpoint Solutions President & CEO Michelle Keefe has been honored in the 2015 PharmaVoice 100. Michelle’s goal is to continue driving double-digit business growth and innovating Touchpoint’s offerings while exceeding clients’ expectations. Jul/Aug 2015, PharmaVoice.

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ART__0016_Article_2015-05_PM360-ELITE_M-Keefe

2015 PM360 ELITE: Michelle Keefe — Lifting Companies to New Levels

Named President & CEO of Publicis Touchpoint Solutions in January 2015, during her previous role as COO, Michelle Keefe played an integral role in leading the company to sustained double-digit growth. As a result, she was recognized as a PM360 ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) representing the most influential people in the healthcare industry today. May 2015, PM360.

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ART__0015_Article_2015-04_PV_CEaaS

Celebrating Innovation – Publicis Touchpoint Provides Options for Smaller Companies

Smaller or emerging life-sciences companies, while not prepared for an in-house salesforce, may want some ownership of the sales team. Publicis Touchpoint Solutions’ Commercial Effectiveness as a Service (CEaaS) is an alternative for these smaller companies. April 2015, PharmaVoice.

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ART__0000_Article_2015-01_PV_WhereReps

Where Have ALL THE SALES REPS GONE?

The end of the pharmaceutical sales representative has been greatly exaggerated, but the role of sales representatives is changing in big ways. Touchpoint Solutions’ President and CEO Michelle Keefe is featured with other industry experts in the PharmaVoice article “Where Have ALL THE SALES REPS GONE?” by Robin Robinson.  Jan 2015, PharmaVoice.

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2020 Vision: An Examination of the Oncology Marketplace and Oncologists’ Practices

Oncologists are facing unprecedented pressures as both clinicians and business managers. This white paper provides insights into the challenges oncologists face and the action steps necessary to deliver superior results.

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ART__0013_Article_2014-08_PV_PharmaVOICE100

2014 PharmaVoice 100: Rick Keefer — Commitment to Integrity; Michelle Keefe — Leading by Example

Year after year under the leadership of President & CEO Rick Keefer, Publicis Touchpoint Solutions has helped clients respond to and thrive in today’s new marketplace. Rick has been honored with the inaugural Red Jacket Award for those who have been recognized multiple times in the PharmaVoice 100. Michelle Keefe, COO of Publicis Touchpoint Solutions, believes it will become the norm to have every communication channel fully integrated and able to inform the channel, timing and message for each physician and strives to bring this approach to Touchpoint Solutions’ clients.  Jul/Aug 2014, PharmaVoice.

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What Physicians Want! A Survey by Publicis Touchpoint Solutions and Sermo

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ART__0000_ArticleBy_2013-08_PM360_Sales Force 2.0

Sales Force 2.0: Optimizing the Role of the Sales Force in Integrated Marketing

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SM-CS__0006_Recruiting for Critical Unfilled Sales Position

Recruiting for Critical Unfilled Sales Position

Touchpoint Recruiting Solutions Filled Critical Position in Just 16 Business Days

#01P-024-DRCT 

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WP__0008_2020 Vision

2020 Vision: A Short- and Long-Term Prognosis for Life Science Sales Forces

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SM-CS__0008_Oncology Field Sales Team for Emerging Pharma Company

Oncology Field Sales Team for Emerging Pharma Company

Touchpoint Solutions Oncology Team Significantly Staved Off Sales Decline

#01P-004-ONC 

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Clinical Health Educators: Improving Health Outcomes One Patient at a Time

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SM-CS__0022_Clinical Health Educators Cultivate Key Partnerships

Clinical Health Educators Cultivate Key Partnerships

Clinical Health Educators Engage Key Targets In 872 Educational Events Over 7 Months

#01C-024-CHE

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SM-CS__0004_TeleDetailing Achieves Pharmacist Education Goal

TeleDetailing Achieves Pharmacist Education Goal

Touchpoint Solutions Team Reaches Over 40,000 Pharmacists in 46 Days

#03P-022-TD

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WP__0001_Ten Steps in Evaluating a Life Sciences Contact Center

10 Steps in Evaluating a Life Sciences Contact Center

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SM-CS__0003_TeleDetailing Solves Seasonal MD Coverage Gap

TeleDetailing Solves Seasonal MD Coverage Gap

Touchpoint Solutions Team Achieves 13.5% Growth vs 0% Growth in Control

#03P-021-TD

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WP__0007_Clinical Communications Programs with Healthcare Professionals and Patients

Clinical Communications Programs with Healthcare Professionals and Patients: A Multichannel Approach

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SM-CS__0014_Inside Healthcare-credentialed Representatives Increase Hospital Sales

Inside Healthcare-credentialed Representatives Increase Hospital Sales

Touchpoint Solutions Team Achieves Incremental Sales of $8 Million

#03P-020-HC 

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Field-Alternative Channels: Enhancing the Message Delivery Mix

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WP__0004_Implementing a Clinical Health Education Program

Implementing a Clinical Health Education Program: Regulatory and Legal Considerations

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SM-CS__0020_Complicated Hospital Product Required Nontraditional Approach

Complicated Hospital Product Required Nontraditional Approach

Inside Healthcare-credentialed Rep Team Reverses Declining Hospital Trend

#03P-019-HC 

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WP__0003_Implementing a Life Sciences Sales Force

Implementing a Life Sciences Sales Force: A Process and Tactical Blueprint

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WP__0002_Implementing a Medical Science Liaison Team

Implementing a Medical Science Liaison Team

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SM-CS__0005_Telecounseling Success in Smoking Cessation Program

TeleCounseling Success in Smoking Cessation Program

TeleCounseling Team Significantly Exceeds Results vs Mail-Based Counseling

#03C-018-TC

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Publicis Touchpoint Solutions

Every Touchpoint, Every Way That Matters

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SM-CS__0011_Live Video Detailers and TeleDetailers Reach No-See, Hard-to-See, and Remote MDs

Live Video Detailers and TeleDetailers Reach No-See, Hard-to-See, and Remote MDs

Touchpoint Solutions Live Video Detailers Achieve 10-Minute Average Details

#03P-017-LV

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2013 PharmaVoice 100: Rick Keefer — Leading by Example

With six consecutive years as a PharmaVoice 100 honoree, Rick Keefer, President & CEO, Publicis Touchpoint Solutions, has been called a visionary who has embraced a challenging marketplace with a positive attitude. With an ability to spot industry trends and plan strategically, he has positioned Touchpoint Solutions for the future while continuing to inspire those around him. Jul/Aug 2013, PharmaVoice.

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Field & Virtual Sales Teams

The Full Spectrum of Field & Virtual Sales Teams

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SM-CS__0012_Live Video Detailers and Healthcare-credentialed Reps Augment Client Sales Force

Live Video Detailers and Healthcare-credentialed Reps Augment Client Sales Force

Touchpoint Solutions Achieves 12-Minute Average Length for Live Video Details

#03P-016-LV 

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PM360: Silos No More!

Digital technologies are changing the rules of successful marketing. Aligning and strengthening interaction between pharma sales, marketing teams and healthcare professionals can create a win-win-win for all in this changing environment. Learn more in this article by Rick Keefer, President & CEO, Publicis Touchpoint Solutions. Dec 2012, PM360.

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Clinical Health Educators

Optimizing Health Outcomes through Education

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SM-CS__0018_Enterprise-wide Program for TeleDetailing Creates Gains for Eye-care Company

Enterprise-wide Program for TeleDetailing Creates Gains for Eye-care Company

Touchpoint Solutions TeleDetailing Team Gains ~$10MM of Incremental Sales

#03P-015-TD

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2012 PharmaVoice 100: Rick Keefer – Courageous Visionary

With five consecutive years as a PharmaVoice 100 honoree, Rick Keefer, President & CEO, Publicis Touchpoint Solutions, continues to inspire his team members, colleagues, peers and clients while maintaining a focus on the business and the industry as a whole — enabling Touchpoint Solutions to act proactively and strategically for its customers. Jul/Aug 2012, PharmaVoice.

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Medical Science Liaisons

Leading the Industry in Outsourced MSL Solutions 

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SM-CS__0010_Managed Markets Team Supports a Big Pharma's Underrepresented Brands

Managed Markets Team Supports a Big Pharma’s Underrepresented Brands

Goal Attainment Over 100% for All Specialty Products in Portfolio

#01P-014-MMA

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PM360: Trailblazer Awards 2011 Supplier of the Year Winner

Rick Keefer and the Publicis Touchpoint Solutions leadership team carefully considered and mapped out how to be a truly client-centered supplier of integrated message delivery services to the life sciences industry. That dedication was recognized in the PM360 Trailblazer Awards for 2011 when Touchpoint Solutions won the Company of the Year-Supplier category. Read more about the story behind the award in this article. Oct 2011, PM360.

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Inside Sales & Service Teams

Expand Reach & Frequency with Inside Channels 

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SM-CS__0021_Clinical Health Educators Increase Adherence Rates

Clinical Health Educators Increase Adherence Rates

Clinical Health Educator Team Exceeds Goals; Client Extends and Expands Program

#01C-013-CHE

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Pharma Voice: Digital Tools Open Physician Doors

Rick Keefer, President & CEO, Publicis Touchpoint Solutions talks about how digital tools and technologies are shaping new sales trends. Nov/Dec 2010, PharmaVoice.

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IS__0006_Inside Healthcare-Credentialed Reps

Inside Healthcare-Credentialed Reps

Engage Customers in High-science Discussions 

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SM-CS__0002_Testing a Field Sales Surge Strategy in Key MSAs

Testing a Field Sales Surge Strategy in Key MSAs

Touchpoint Solutions Surge Team Delivers Launch Success in Competitive Marketmajor new neuroscience product

#01P-012-SUR

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Pharma Voice: Factors Impacting Sales Forces of Today and Tomorrow

Comments with Rick Keefer, President & CEO, Publicis Touchpoint Solutions; Nick Colucci, President & CEO of Publicis Healthcare Communications Group and other industry experts. Nov/Dec 2010, PharmaVoice.

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Touchpoint Managed Markets

Driving Strategic Managed Markets Solutions 

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SM-CS__0009_Midsize Biopharma Hospital Field Sales Force

Midsize Biopharma Hospital Field Sales Force

Hospital Field Sales Force Expansion Delivers Launch Impact

#01P-011-HSP

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Pharma Voice: Reps of Tomorrow Will Need Both Science and CRM Skills

A panel of experts including Rick Keefer, President & CEO, Publicis Touchpoint Solutions discuss how to survive in the future, sales reps will need to have specialized skills and be service-oriented. Nov/Dec 2010, PharmaVoice.

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IS__0007_Flextime Field Sales Teams

Flextime Field Sales Teams

Harness the Power of High-Performing Flex Teams 

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SM-CS__0007_Recruiting and Performance Managing a PCP Field Sales Force

Recruiting & Performance Managing a PCP Field Sales Force

Touchpoint Solutions Hires 400+ in 7 Weeks Delivering Outstanding Results

#01P-010-UDM

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IS__0009_Concept Testing Teams

Concept Testing Teams

Rapid, Efficient, and Scalable Proof-of-Concept Tests

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IS__0000_Touchpoint Recruiting Solutions

Touchpoint Recruiting Solutions

Going to Extremes to Find “Right Fit” Candidates

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SM-CS__0015_Flex-Time PCP Field Sales Force Expands SoV

Flex-Time PCP Field Sales Force Expands SoV

Touchpoint Solutions Team Delivers Portfolio Success in Competitive Market

#01P-009-FLX 

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PM 360: Achieving True Customer Centricity

This article authored by Rick Keefer, CEO, and Laura Marsh Lynner, COO, of Publicis Touchpoint Solutions discusses the need to move beyond undifferentiated multichannel marketing to a more productive cross-channel marketing. The approach is better suited to different customer needs and creates greater ROI than traditional models. July 2010, PM360.

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Publicis Groupe Companies

The Power of the Publicis Groupe Network 

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SM-CS__0019_Delivering Success with Field Customer Service Model

Delivering Success with Field Customer Service Model

Team Increased Market Share, Access, and Customer Satisfaction

#01P-008-CSV

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How MSLs Can Help Get Biopharma’s Groove Back

This article, authored by Rick Keefer, President & CEO of Publicis Touchpoint Solutions, lays out 8 vital steps the industry can take to ensure that Medical Science Liaisons continue to be viewed as trusted members of the healthcare team. Oct 2009, PM360.

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SM-CS__0023_Biotech Field Sales Team Smart Deployment Pilot

Biotech Field Sales Team Smart Deployment Pilot

CKD Specialty Sales Force Pilot Provides Proof of Concept in Metro Areas

#01P-007-PLT

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PM360: The New Blended Sales Model: Are Clinical Health Educators in the Mix?

As the industry becomes increasingly more complex, biopharmaceutical companies are recognizing the need to deliver messages to a widening range of customers, including managed markets, patients, pharmacists, and of course, physicians. Read more in this guest commentator article by Rick Keefer, President & CEO of Publicis Touchpoint Solutions. Sep 2008, PM360.

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SM-CS__0001_Unique Off-Hours Hospital Field Sales Force

Unique Off-hours Hospital Sales Force

Off-Hours Emergency Room Sales Team Gains Significant Market Share

#01P-006-HSP 

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The Face of the New BioPharma Rep

With today’s sales force in flux, pharma is looking to a new sales elite. Take a look inside “tomorrow’s” sales force. 
Apr 2007, Pharmaceutical Executive.

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SM-CS__0013_Launch of Novel CNS Drug in Primary Care With Field Sales Force

Launch of Novel CNS Drug in Primary Care With Field Sales Force

Touchpoint Solutions Field Sales Team of 500+ Achieves 113% Sales Goal & #1 Rank

#01P-005-LCH

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SM-CS__0000_Vacancy Field Sales Team Grows Market Share During Critical Launch Period

Vacancy Field Team Grows Market Share During Critical Launch Period

Touchpoint Solutions Team Delivers Launch Success in Competitive Market

#01P-003-SPT

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SM-CS__0017_Field Sales Team for Emerging Pharma Company With Unique Specialty Product

Field Sales Team for Emerging Pharma Company With Unique Specialty Product

Touchpoint Solutions Sales & Managed Markets Teams Achieve 262% Increase

#01P-002-SPT

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SM-CS__0016_Flex-Time Field Sales Team Drives Expansion of Dermatology Products

Flex-Time Field Sales Team Drives Expansion of Dermatology Products

Touchpoint Solutions Flex-Time Field Sales Team Delivers Immediate Results

#01P-001-FLX

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