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Publicis Touchpoint Solutions Expands Clinical Health Education Division
YARDLEY, PA -- February 21, 2012 -- Publicis Touchpoint Solutions, Inc -- a leading provider of multichannel message delivery solutions for the life sciences industry -- has recently expanded their clinical health education division, Touchpoint Clinical Solutions, with the recent awards of four new clinical health education teams.
"The award of these four new clinical teams, which includes nearly 150 clinical health educators, is a significant expansion for our clinical center-of-excellence and reflects the growing market need for clinical education programs", notes Doug Young, PhD, vice president, Touchpoint Clinical Solutions. "The life sciences industry is rapidly evolving and our role is to help our clients shape the future through innovation and clinical education. This is an exciting time for our industry and we are well-positioned to lead the way."
Rick Keefer, president and CEO, Publicis Touchpoint Solutions explained, "Patients and health outcomes are becoming increasingly important. Many of today’s patients are deeply engaged in their own health care and have become a dominant industry force. This new stakeholder influence is one of the most powerful motivators behind today’s new business model. Life sciences companies must focus on helping patients manage and adhere to their treatment plan, strengthen relationships with specialists and KOLs, and mitigate risk. Clinical communications programs directly support these objectives."
Publicis Touchpoint Solutions recently published a new industry white paper on clinical communications programs which is available for complementary download on the company’s website.
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Media Contact:
Betsy Lane, SVP Marketing and Communications
Publicis Touchpoint Solutions, Inc.
215.525.9804
Betsy.Lane@TouchpointSolutions.com
For business inquiries, please contact Touchpoint Business Development, at 215.525.9810 or eMail Impact@TouchpointSolutions.com