As of January, 31, 2019 Touchpoint Solutions is no longer a Publicis Health/Publicis Groupe company.  Look for all our new branding soon!

White Papers

Touchpoint has documented its strategic thinking on key healthcare commercialization topics in a series of white papers.

The healthcare industry is continually evolving and presenting new and different commercialization challenges. Our white papers outline Touchpoint’s strategic thinking on key healthcare commercialization topics.

2020 Vision: An Examination of the Oncology Marketplace and Oncologists’ Practices
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2020 Vision: An Examination of the Oncology Marketplace and Oncologists’ Practices

Oncologists are facing unprecedented pressures as both clinicians and business managers. This white paper provides insights into the challenges that oncologists face and the action...

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White Paper

Orphan Drug Success: Engaging Key Stakeholders to Deliver Positive Outcomes

Rare diseases afflict as many as 30 million Americans, nearly 10% of the US population. Realizing the revenue potential of orphan drugs, midsize and large pharmaceutical companies...

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White Paper

The New Healthcare: Marketing to a Segment of One

Technological advancements and shifts in the healthcare delivery model are pushing us toward a health economy in which pharma marketers increasingly focus their efforts on each...

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