Print Articles

Touchpoint’s insights and leadership in healthcare commercialization are reflected in a series of print articles.

Touchpoint’s achievements and sustained leadership in healthcare commercialization have given us the opportunity to contribute our insights on the changing landscape of pharmaceutical marketing in articles published in leading healthcare industry journals.

Celebrating Innovation — Publicis Touchpoint Provides Options for Smaller Companies
Print Articles

Celebrating Innovation — Publicis Touchpoint Provides Options for Smaller Companies

Smaller or emerging life-sciences companies, while not prepared for an in-house salesforce, may want some ownership of the sales team. Publicis Touchpoint Solutions’ Commercial...

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Where Have All the Sales Reps Gone?
Print Articles

Where Have All the Sales Reps Gone?

The end of the pharmaceutical sales representative has been greatly exaggerated, but the role of sales representatives is changing in big ways. Touchpoint Solutions’ President...

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