Vaccines Healthcare Commercialization

Gaps in vaccination coverage and expanded recommendations for vaccinations require education and changes to medical practice. Touchpoint can help your customers in a changing care environment.

Vaccination coverage in the United States is high but, even so, it cannot be assumed that every patient who needs a vaccination receives it at the recommended age. Gaps in the vaccination coverage of the US population still exist and are particularly worrisome in the face of the resurgence of some vaccine-preventable diseases. Parents’ concerns over pediatric vaccines — particularly the proposed link between the measles, mumps, rubella (MMR) combination vaccine and autism as well as the possible connection between the human papilloma virus (HPV) vaccine and premature ovarian failure — have the potential to affect overall vaccine coverage. Many vaccines, such as for shingles, have become available in the last 15 years, while several hundred more are in various stages of clinical development, leading to a need for developing updated vaccination guidelines and patient and provider education.

Increasing immunization rates in the US population require building sustainable systems for vaccination within the context of a changing healthcare system. Measures to achieve this goal include:

  • Assessment of the actual vaccination rate in a provider’s practice. While most healthcare providers have the information to carry out such an assessment, many have inaccurate perceptions of the immunization rates in their practice
  • Changes in a healthcare provider’s practice that can lead to increased immunization rates include consistently making recommendations for timely vaccinations to both the parents of pediatric patients and adult patients, as well as giving standing orders for nonphysician personnel to administer vaccinations at the scheduled time without physician involvement
  • Educating physicians on emerging vaccine risk research and on how to interact with parents who are concerned about detrimental effects of the MMR and HPV vaccines
  • Convincing payers that increased vaccination rates are desirable, and educating physicians about state-sponsored and other programs that can help their patients overcome any financial barriers to vaccination

Touchpoint can help your customers meet the challenges of achieving greater vaccine coverage in the general population.

Our clinical health educators can provide expert education on vaccination programs and vaccine scheduling for physicians and patients; medical science liaisons are available as needed.

Either our field-based medical sales representatives or our inside medical sales representatives, as well as our healthcare contact center can increase vaccine adoption by responding to questions and concerns.

Our reimbursement specialists will work with providers and payers to give patients who would otherwise have a financial barrier access to the vaccines they require.

Learn how Touchpoint can help you increase vaccination coverage

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