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Ophthalmology Healthcare Commercialization

Ophthalmology practices are under economic pressure in a changing healthcare environment. Touchpoint can help you thrive in a difficult market.

The practice of ophthalmology is under pressure, caused by decreasing reimbursements combined with increasing cost of equipment and a changing economy. This combination of factors makes it difficult to keep an ophthalmology practice economically viable. To compensate for the shortfall in reimbursement, ophthalmologists take on an increased patient load, or focus on self-pay procedures, such as laser treatments, premium intraocular lenses, and refractive and cosmetic surgeries. At the same time, payers may not appreciate the value of ophthalmologists’ services due to a perception that the same procedures are available from competing practitioners of other specialties at lower prices.

Future success for ophthalmology practices hinges on several factors:

  • Staying updated on legal developments, particularly the implementation of the Medicare Access and CHIP Reauthorization Act of 2015 (MACRA), as well as market trends with payers
  • Deciding if investing in up-to-date equipment is economically sound and whether the investment will result in significantly improved patient care
  • Focusing the practice on patient-reported outcomes and patient satisfaction and being able to demonstrate that these are critical to survival
  • Striving to provide higher-quality care at lower cost  

Touchpoint can help you enable ophthalmologists to meet their business goals while providing excellent patient care.

Our services include prescription and medical device commercialization, using both field-based medical sales representatives and inside medical sales representatives specializing in reimbursement issues.

Let us guide you and your customers through a changing ophthalmology care environment

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