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Gastroenterology Healthcare Commercialization

Gastroenterologists face a changing care environment with cost pressures and competition from other medical specialties. Touchpoint can help you succeed in a changing market.

The practice of gastroenterology has been transformed by the adoption of value-based contracts in lieu of a fee-for-service model. This change of business model will require physicians to document the quality of their procedures, thus forming the basis for reimbursement. Physicians should also begin to document patient satisfaction in an effort to gain repeat visits and word-of-mouth referrals. Frequently documenting the quality of care and patient satisfaction will allow physicians to optimize patient care in real time.

Gastroenterologists are seeking assistance in the following areas:

  • This transformation changes the working relationship between physicians and payers
  • The adoption of this new business model causes significant uncertainty among gastroenterologists as documentation of outcomes and price point exerts cost pressures on gastroenterology procedures
  • Cost-cutting measures may invite the incursion of nongastroenterologist providers who can perform the same services for less

Touchpoint can help your customers cope with the uncertainty of a changing care environment.

Where needed, our medical science liaisons can provide expert education that enables your customers to deliver high-quality care to their patients.

Our field-based medical sales representatives and inside medical sales representatives can provide healthcare commercialization that helps your customers cope with the cost pressures on their services.

Learn how we can help you succeed in a changing market

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