Dermatology Healthcare Commercialization

Dermatology is an undervalued specialty suffering from narrow referral networks and difficult access to pharmaceutical treatments. Touchpoint can help your dermatology customers deliver high-quality care to their patients.

As the healthcare environment changes, dermatologists face a set of interrelated challenges. Narrowing referral networks make access to dermatologists harder for patients. Dermatologists are under pressure to prove the value of their specialty to payers as alternative payment model and merit-based incentive programs are implemented. They also have trouble giving patients access to needed pharmaceutical treatment because of rising drug costs. The undervaluation of dermatologic treatment by payers also means that many medications now need prior authorization, and completing the prior authorization process places an additional unreimbursed time commitment on dermatologists.

To alleviate the pressures arising from the undervaluation of their specialty, dermatologists and their patients can benefit from assistance in the following areas:

  • Programs to reduce patient out-of-pocket costs for medications
  • Toolkits and support specialists who can help speed up the prior authorization process
  • Assistance negotiating with payers for coverage of dermatologic services and medications

To help dermatologists navigate the challenges of their practice, Touchpoint employs expert healthcare commercialization teams.

Our field-based or inside medical sales representatives can deliver critical information about dermatologic treatments to healthcare providers.

Our managed market specialists provide support for prior authorizations and reimbursement challenges.

Our clinical health educators provide patient education on dermatologic medicines, side effects, and quality-of-life issues.

Would you like to know how we can help you advance companion diagnostics and implement a new standard of care?

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