Cardiovascular Healthcare Commercialization

Cardiovascular care is subject to challenges from payers, staff turnover, and patient satisfaction. Touchpoint is ready to help you overcome it all.

Cardiovascular practices face several significant challenges. Reimbursements are declining, and preauthorizations of medications and procedures have become deterrents to timely treatment. A high administrative burden demands increasing amounts of a cardiologist’s time, and often forces the reorganization of cardiologic practices. In addition, cardiologists face increased scrutiny by payers, along with limitations on the medications and treatments they can prescribe.

Cardiologists are looking for solutions in the following key areas to ease the pressure on their practices and to maintain quality of care in the face of these administrative and payer challenges:

  • Assistance in keeping the patient-physician relationship intact. For example, educating healthcare providers about support programs that give their patients access to medicines or treatments requiring preauthorization or are otherwise under utilization management, such as co-pay cards
  • Education for physicians and their staff on administrative or technological solutions that ease the pressure on practice staff and limit the staff turnover that continues to hamper cardiologic practices
  • Help in aligning patient satisfaction and high-quality care. Patient satisfaction in cardiovascular care includes lifestyle interventions that are life-saving, but may diminish patients’ satisfaction with the quality of care they are receiving

To help cardiologists meet the challenges that their profession is facing, Touchpoint offers expert healthcare commercialization services.

Our field-based sales representatives, along with inside sales representatives, possess in-depth knowledge of today’s cardiovascular care environment. Where needed, we deliver expert patient education as well as scientific support through our clinical health educators and medical science liaisons to help build better, more efficient solutions for cardiovascular care.

Learn how we can support your brand in the cardiovascular care environment

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