Touchpoint's clinical teams can also be deployed through our 100% healthcare-focused contact center. Inside clinical teams can include:
Inside Clinical Health Educator Teams
Just like their field-based counterparts, inside clinical health educators provide disease-state education and support to patients, caregivers, and/or physicians. Clinical health educator teams are staffed by healthcare professionals such as RNs, and they work to optimize health outcomes by facilitating patients’ adherence and retention to drug therapies and other healthcare regimens.
Inside Medical Science Liaisons
Similar to their field-based colleagues, inside medical science liaisons (MSLs) serve as a nonpromotional link between your brand and the medical community. Staffed by healthcare professionals such as PharmDs, PhDs, MDs, etc, they work to educate key opinion leaders, clinical trial investigators, and other thought leaders about your clinical initiatives.
Clinical Help Desk Teams
Help desk teams are often staffed with highly trained, noncredentialed, clinical health associates who answer common questions related to specific disease states and/or products and triage calls to credentialed clinical health educators as needed.
Hybrid Sales, Service, and Clinical Teams
Hybrid Teams—These team members have geographically defined territories and spend a part of their week in the field meeting with healthcare professionals (HCPs) face-to-face and a part of their week reaching HCPs via inside channels (phone, video, etc), allowing their customers to engage with them when
they want, where
they want, and how
they want. This flexibility can make hybrid team members a valued part of the HCP’s support system.