Touchpoint’s inside sales teams complement field-based teams to deliver an integrated message through multiple communication channels.
Today, many biopharma companies are recognizing that a stand-alone field sales team cannot effectively reach all target healthcare providers (HCPs). To account for changing information-seeking behavior, reduced accessibility of clinicians, and influencing white-space HCPs, a fully integrated and highly customized multichannel message delivery is required. One of the first components for building this customized mix is often an inside sales team.
Touchpoint offers you the infrastructure and expertise to build the inside sales team your brand needs.
Touchpoint owns and manages a dedicated healthcare contact center that offers inbound and outbound pharmaceutical sales services across more than 78 healthcare brands and 120,000 interactions per month. Touchpoint has nearly 20 years of experience operating a life sciences contact center. During that time, we have continuously refined our approach and established best practices.
Our programs include performance metrics that are directly related to program success and financial outcome. Key performance indicators include market share, reach and frequency, new prescriptions, total prescriptions, and return on investment. Touchpoint also tracks metrics on several “influencer” performance indicators, which are daily and/or weekly indicators that can give indications of overall performance. “Influencer” performance indicators include call duration, number of calls, frequency, and number of completed calls.
Touchpoint’s inside sales teams offer healthcare communications with up to 24/7 staffing through a variety of channels:
- Live video
- Web-integrated services (click-to-chat, click-to-email, click-to-call)
Our inside sales teams follow a unified, multichannel approach that integrates seamlessly with in-person interactions by field sales teams, field customer service teams, and/or field clinical teams. This type of multichannel integration occurs with teams staffed by Touchpoint as well as with clients’ own field teams.