Clinical Health Educators (CHEs) deliver critical nonpromotional communications to key stakeholders. Touchpoint is pioneering the use of CHEs for more than field-based support of specialty products.
The clinical communications department is an essential part of every life sciences company’s medical/clinical affairs group. Within the scope of this department are tasks such as implementing risk evaluation and mitigation strategies (REMS), patient and caregiver education, lifestyle interventions, and adherence support.
Touchpoint’s CHEs are versatile clinical professionals who take on a wide range of patient and provider education tasks.
Touchpoint has played a prominent role in developing and deploying CHEs. Touchpoint CHEs are credentialed life sciences professionals who provide nonpromotional education to key healthcare system stakeholders. Since the CHE role is nonpromotional, they can be deployed prior to a drug launch. Our CHEs seek to accomplish one or more of these primary goals:
- Healthcare provider peer-to-peer education
- Patient and caregiver education on disease state and therapy
- Advocacy group education
- Adherence and persistency support
- Risk evaluation and mitigation strategy (REMS) and safety program participation
Most Touchpoint CHEs specialize in a specific disease or therapeutic area such as diabetes, multiple sclerosis, or heart disease. In fact, the credentials required for a specific CHE role are determined in part by the disease state being supported. Many CHEs are nurses, but CHEs are also recruited among diabetes educators, nutritionists, and physical therapists, depending upon the educational needs.
Traditionally, our manufacturer-sponsored CHEs have supported HCPs and patients who are using higher-cost specialty products that involve complicated regimens for mixing or self-injection and/or have significant adverse events issues. In this traditional model, companies typically deploy a critical mass of full-time, field-based CHEs who meet with stakeholders in person, usually with minimal to modest contact center support.
While the traditional CHE model (specialty-product, full-time, field-based) remains fully viable and widely used, Touchpoint is also introducing novel service-delivery options that have the potential to expand the CHE role and practice. These include CHEs in support of nonspecialty products, CHEs that work flex-time schedules, and inside CHEs.