Clinical communication strategies transmit critical content that is not covered by promotional communication.
For biopharmaceutical manufacturers, the customer-facing promotional sales team is only part of the communication solution. Most companies also need a strong nonpromotional communication strategy that should focus on clinically relevant content and center on two crucial tasks:
- Supporting the informational and relational needs of investigators, specialists, Key Opinion Leaders (KOLs), and healthcare professionals (HCPs)
- Supporting patients to improve health outcomes
Touchpoint’s clinical communication program allows you to engage with key stakeholders to build relationships and optimize outcomes.
Touchpoint has a large group of clinical communication specialists who help clients accomplish the two central tasks of clinical communication. They are not salespeople, but rather nonpromotional communications experts who can conduct clinical discussions with key stakeholders.
Our clinical teams are staffed with credentialed healthcare professionals (eg, RNs, PharmDs, PhDs, RPhs, MDs) who engage healthcare professionals and patients in face-to-face and/or virtual interactions to accomplish key organizational goals:
- Identify and build relationships with KOLs
- Support KOLs during Phase III and transition to launch
- Improve health outcomes and adherence/retention by educating healthcare providers, patients, and caregivers
- Support brands through the entire life cycle: prelaunch, launch, growth, and maturity
- Respond to short-term opportunities and threats
- Provide support to key specialists in metro areas, institutions, and white space
- Participate in Risk Evaluation and Mitigation Strategy (REMS) programs
The two most common clinical communication roles our clients request are medical science liaisons (MSLs) and clinical health educators (CHEs). Touchpoint’s clinical teams can also be deployed through our 100% healthcare-focused contact center.