External partner experts can provide organizations with turnkey ability to staff, train and scale up or down their teams based shifting needs. An affiliated benefit of external strategic partnerships is ability is to rapidly scale teams and fill in functional gaps without taxing the organization.

What steps can be taken to enhance collaboration and grow business?

One key step is creating a supportive and sustainable culture that recognizes a changing market place and encourages its teams to embrace collaboration.

Blending technology and human elements together is key and includes leveraging your CRM assets to assist with communication and building integrated account plans. However, technology does not replace face-to-face meetings or live conference calls where the strategies are formed and refined based on two-way discussions that build up to a solid plan.

Hear more from Publicis Health Solutions and industry thought leaders on Marketing Integration and effective cross-functional teams in this month’s issue of PharmaVOICE