President & CEO, Publicis Touchpoint Solutions
Rick Keefer has overall responsibility for Publicis Touchpoint Solutions centers-of-excellence that include promotional and clinical message delivery as well as live and virtual channels and support solutions.
Life Sciences Background
Rick is a 30-year industry veteran with broad based experience in leading commercial operations. Most recently he was Senior Vice President, Commercial Operations with Biovail Corporation. Previously, Rick served as Vice President, Sales for Pharmacia Corporation. Prior to Pharmacia, Rick spent 11 years at Wyeth-Ayerst Laboratories, where he held a number of increasingly responsible senior positions in the company’s institutional and primary care divisions.
Rick is passionate about the vital contribution the biopharma industry makes in helping people live longer and healthier lives. He holds a deep-seated belief that our calling is upright, benevolent, and admirable. According to Rick, “Every member of the Touchpoint team can sleep well at night knowing that the work they do each day has a positive effect on the lives of people in their nation, community, and family. It's an honor and privilege we take seriously.” Rick is an avid Harley Davidson rider. He envisions spending his retirement on a Caribbean Island riding his Harley.