Executive Biographies

Betsy Lane

Senior Vice President, Marketing & Communications,
Publicis Touchpoint Solutions

Current Responsibilities

Betsy leads marketing and corporate communications efforts for Publicis Touchpoint Solutions. She oversees the company’s corporate marketing, public relations, new product development, and promotional strategies.

Life Sciences Background

Betsy has more than 20 years experience in the biopharma industry. Her expertise includes strategic development, branding, medical advertising, medical education, direct-to-patient communications, eMarketing, sales management, pharmaceutical information and marketing research, and corporate marketing and communications. Betsy managed multiple pharmaceutical product categories for Ortho-McNeil, and led marketing and advertising agency teams for seven biopharma product launches.

Passion

Betsy's passion is for the impact that strong communications can have to change the world. She brings this approach into her corporate marketing role as well as her personal interests. Betsy and her husband, Mitch, volunteer at their local animal rescue facility, writing and distributing a weekly Critter Corner column that profiles dogs and cats available for adoption. By creating awareness of animal rescue and the many great pets waiting for adoptive families, Betsy helps more animals find loving homes.