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PM360 Trailblazer Awards 2011: Touchpoint Solutions Company of the Year-Supplier
Rick Keefer and the Publicis Touchpoint Solutions leadership team carefully considered and mapped out how to be a truly client-centered supplier of integrated message delivery services to the life sciences industry. That dedication was recognized in the PM360 Trailblazer Awards for 2011 when Touchpoint Solutions won the Company of the Year-Supplier category. Read more about the story behind the award in this article. Oct 2011, PM360.
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PharmaVoice 100: Rick Keefer -- One Step Ahead
With four consecutive years as a PharmaVoice 100 honoree, Rick Keefer, President & CEO, Publicis Touchpoint Solutions, maintains a focus on the business and the industry as a
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Digital Tools Open Physician Doors
Rick Keefer, President & CEO, Publicis Touchpoint Solutions talks about how digital tools and technologies are shaping new sales trends. Nov/Dec 2010, PharmaVoice.
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Factors Impacting Sales Forces of Today and Tomorrow
Comments with Rick Keefer, President & CEO, Publicis Touchpoint Solutions; Nick Colucci, President & CEO of Publicis Healthcare Communications Group and other industry experts. Nov/Dec 2010, PharmaVoice.
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Reps of Tomorrow Will Need Both Science and CRM Skills
A panel of experts including Rick Keefer, President & CEO, Publicis Touchpoint Solutions discuss how to survive in the future, sales reps will need to have specialized skills and be service-oriented. Nov/Dec 2010, PharmaVoice.
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PharmaVoice 100: Rick Keefer -- Delivering Results Through Thick And Thin
With a knack for turning problems into opportunities, Rick Keefer, President & CEO, Publicis Touchpoint Solutions talks about challenging times and the need for bold leadership. Jul/Aug 2010, PharmaVoice.
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Achieving True Customer Centricity
This article authored by Rick Keefer, CEO, and Laura Marsh Lynner, COO, of Publicis Touchpoint Solutions discusses the need to move beyond undifferentiated multichannel marketing to a more productive cross-channel marketing. The approach is better suited to different customer needs and creates greater ROI than traditional models. July 2010, PM360.
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How MSLs Can Help Get Biopharma's Groove Back
This article, authored by Rick Keefer, President & CEO of Publicis Touchpoint Solutions, lays out 8 vital steps the industry can take to ensure that Medical Science Liaisons continue to be viewed as trusted members of the healthcare team. Oct 2009, PM360.
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The New Blended Sales Model: Are Clinical Health Educators in the Mix?
As the industry becomes increasingly more complex, biopharmaceutical companies are recognizing the need to deliver messages to a widening range of customers, including managed markets, patients, pharmacists, and of course, physicians. Read more in this guest commentator article by Rick Keefer, President & CEO of Publicis Touchpoint Solutions. Sep 2008, PM360.
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The Face of the New BioPharma Rep
With today's sales force in flux, pharma is looking to a new sales elite. Take a look inside "tomorrow's" sales force.
Apr 2007, Pharmaceutical Executive.
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